Everybody Get a Bike

Recently there was a report how to sell people on biking. Turns out that even though safety is a real concern, dwelling on safety messages kind of turns people off.

Is this really that surprising? Any salesperson would understand why.

Selling Bikes

(That’s why fine print was invented.)

So this got me thinking about advertising bicycling. What kind of messages would sell people on it? Probably the same things that sold me.

First of all, it’s easier to get things done:

Selling Bikes

While saving time on errands you also get exercise:

Selling Bikes

Oh, and if you are looking to make friends bikes can help with that too.

Selling Bikes

And if you found that you have one too many “friends”  you can bike away from them.

Selling Bikes

So for positive bike messages that’s: exercise, quick errands, more time, less stress, enjoying time with friends, space when you need it, and more cake. That’s an easy sell, right? Now I just need some TV air time so I can make everybody get a bike.

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43 comments

  • JEFFREY January 7, 2016  

    It was good to read the positive bike messages. It put a smile on face to get more proactive on my bike.

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