Women Mean Business
This week was the National Women’s Bicycling Forum held by the League of American Bicyclists. While I wasn’t able to make it to Washington, DC, I tried to follow as much as I could online. The theme was “Woman Mean Business” and there’s a pretty serious video presentation of just how much business.
But it doesn’t take statistics to tell us women there is some serious untapped market potential out there.
But beyond simple market potential, we’re a force to be reckoned with. And I reckon there’s going to be some change coming.
Great cartoon, so true! Especially for old women. I had to flag someone down to put in an order for a $1000 bike (because they don’t stock commuter bikes), and he acted like it was all tooooo boring. Too bad they are the only shop in town. And taking it in for adjustment? Humiliating to have to jump up and down to get some attention away from the fixie hipsters just hanging out gabbing in the shop.
whenever im ignored at a bike shop because i’m a female and an old woman too–i leave and look for another shop. I find that usually the big commercialized bike store are more accommodating than smaller bike shops. I found one that I go to every time and I tell you they are nice to me.
I wonder if many bike stores sent reps to this conference. I still think many shops cater too much to road riding and not enough to transportation riding. Selections and service are less than optimal, even for men.
Yes, some shops around here have a complex, multi-leveled hierarchy, and being a commuter is definitely near the bottom regardless of gender.
I met a few bike shop owners at the conference, but they tend to be activists who support all sorts of cycling already.
Dick’s Bikes : )
(Laughing uproariously.) “DICK’S BIKES” over the tiny women’s section. I see what you did there.