Everybody Get a Bike
Recently there was a report how to sell people on biking. Turns out that even though safety is a real concern, dwelling on safety messages kind of turns people off.
Is this really that surprising? Any salesperson would understand why.
(That’s why fine print was invented.)
So this got me thinking about advertising bicycling. What kind of messages would sell people on it? Probably the same things that sold me.
First of all, it’s easier to get things done:
While saving time on errands you also get exercise:
Oh, and if you are looking to make friends bikes can help with that too.
And if you found that you have one too many “friends” you can bike away from them.
So for positive bike messages that’s: exercise, quick errands, more time, less stress, enjoying time with friends, space when you need it, and more cake. That’s an easy sell, right? Now I just need some TV air time so I can make everybody get a bike.
How about a juxtaposition of some hot and heavy sex — the motorists plump and flabby, the cyclists lean and healthy?
Lots of people with different body types cycle and lots of people with different body types have hot and rewarding sexual relationships.
The Hungarian bike promotion board already did that one: http://www.youtube.com/watch?v=ZM_HTdpgcRE#t=31
once again you made my day. love it. “I’m your future sexy boyfriend with a chiseled chin and a job” (well I added the sexy part but still,) you are the best
For the cost of one magazine ad, the bike lobby could probably hire 1000 people, put them in business attire, and just have them ride around. Probably do more for sales…
Nice idea. Interesting that your main theme is safety, but all the cyclists illustrated appear to be wearing ‘safety’ helmets. Are they compulsory where you are?