This week was the National Women’s Bicycling Forum held by the League of American Bicyclists. While I wasn’t able to make it to Washington, DC, I tried to follow as much as I could online. The theme was “Woman Mean Business” and there’s a pretty serious video presentation of just how much business.
But it doesn’t take statistics to tell us women there is some serious untapped market potential out there.
But beyond simple market potential, we’re a force to be reckoned with. And I reckon there’s going to be some change coming.