Everybody Get a Bike

Recently there was a report how to sell people on biking. Turns out that even though safety is a real concern, dwelling on safety messages kind of turns people off.

Is this really that surprising? Any salesperson would understand why.

Selling Bikes

(That’s why fine print was invented.)

So this got me thinking about advertising bicycling. What kind of messages would sell people on it? Probably the same things that sold me.

First of all, it’s easier to get things done:

Selling Bikes

While saving time on errands you also get exercise:

Selling Bikes

Oh, and if you are looking to make friends bikes can help with that too.

Selling Bikes

And if you found that you have one too many “friends”  you can bike away from them.

Selling Bikes

So for positive bike messages that’s: exercise, quick errands, more time, less stress, enjoying time with friends, space when you need it, and more cake. That’s an easy sell, right? Now I just need some TV air time so I can make everybody get a bike.

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42 Comments on "Everybody Get a Bike"


John Pavelich
February 7, 2014

For a really awesom end of work day, I cycle to Hot Yoga, then cycle home.

anniebikes
February 7, 2014

Once we get rid of the whole safety issue surrounding cycling (egads, I need to wear a helmet to ride a bike? It must be unsafe!) I bet more people will come around to the idea that riding a bicycle is a much better way to go.

Bob S
February 7, 2014

Mighk Wilson’s essay on “Which Cycling Politics: Doom or Possibility?” ( http://commuteorlando.com/wordpress/advocacy/doom-or-possibility/ ) also touches on this choice in messaging. Do we describe cycling as “not as bad as you’ve heard” or “the greatest thing ever”?

Feedly Sells Bikes (Kinda) - Trail & Tarmac
February 7, 2014

[…] it was this post from Bikey Face: Everybody Get a Bike. I chuckled at the too-real situations where a bike is the answer nobody seems to consider. Want to […]

///Tobbe
February 7, 2014

Soo…that’s what you’re looking for. A guy with a job and chiselled chin. Well, one out of two is not that bad I gguess:)

MaxUtility
February 7, 2014

Yes, but it’s a job chiseling chins, so bases covered.

 
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