Everybody Get a Bike

Recently there was a report how to sell people on biking. Turns out that even though safety is a real concern, dwelling on safety messages kind of turns people off.

Is this really that surprising? Any salesperson would understand why.

Selling Bikes

(That’s why fine print was invented.)

So this got me thinking about advertising bicycling. What kind of messages would sell people on it? Probably the same things that sold me.

First of all, it’s easier to get things done:

Selling Bikes

While saving time on errands you also get exercise:

Selling Bikes

Oh, and if you are looking to make friends bikes can help with that too.

Selling Bikes

And if you found that you have one too many “friends”  you can bike away from them.

Selling Bikes

So for positive bike messages that’s: exercise, quick errands, more time, less stress, enjoying time with friends, space when you need it, and more cake. That’s an easy sell, right? Now I just need some TV air time so I can make everybody get a bike.

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  • Richard April 1, 2014   Reply →

    I ride my bike beacause its fun. Instead of watch tv after dinner I take a hour bike ride in my town. Not so many cars and with bike light cars see me better then in daytime.

    My job is far away from home (25 miles) so I cant bike on daily bases. Tried it a couple of time but 4 hours bike traveling is to much. Trying to get a new job in max 10 miles away from home so I can bike every day to work – how sweet would that be!

    I really love Bikey face! So cute drawings and nice thoughts. I guess Im little fall in love with your cartoon character :)

  • Kevin April 23, 2014   Reply →

    I find it interesting that cars are frequently promoted with safety as key. 5 Star safety ratings and all that. Air bags, seat belts, roll bars, crumple panels, more air bags. Unfortunately that hasn’t seemed to reduce the number of drivers.

    • KillMoto April 23, 2014  

      Mostly what I see in car advertisement is the fantasy seen in the first drawing here: http://bikeyface.com/2012/10/11/the-myth-of-the-open-road/

      “Professional driver. Closed course. Do not attempt!”

      Yeah, they mention the air bags, but mostly they show fantasy roads.

  • Dave May 3, 2014   Reply →

    “Hi!, I haz a chizled chin!”

    First I was like “Whaaaa?”

    Than I was like: “Lolololol”

    Fun comics. Can’t believe I never found you sooner.

  • Richard August 20, 2014   Reply →

    I love to take the bike to the grocery store, see all the peolple waiting for the bus on a sunny day and when I come out with my grocery they still wait for the bus! Life is to short for just waiting for the bus!

  • Emily Adridge April 13, 2015   Reply →

    Lol.. :’D

    Nice Post!

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